Milton Bradley launched the game in September 1981 at the
Magic Castle in Los Angeles. As part of the publicity campaign, Milton Bradley stated the development of
Dark Tower started in January 1979 and cost the company more than ; the name was finalized in November 1980 Vince Erato, who previously created the
Big Trak toy (1979), was credited with designing the game, inspired by the computer game
Wilderness Campaign (1979). George Ditomassi, the M-B vice president of sales, said it was aimed at "people who had heard about D and D but who didn't want to be
Dungeons and Dragons freaks." Shortly after launch, although the game's retail price was between US$55 and , Ditomassi noted "it shouldn't be selling yet because it's too high-priced and there hasn't been any advertising", but added that nevertheless, each
Toys "R" Us store was selling an average of one and a half units per week. Marketing for the game included a television commercial featuring
Orson Welles. Despite favorable reviews and reportedly strong sales, production of the game stopped after a single holiday season, and it was targeted by a lawsuit. Erato was present for the demonstration. Internally, M-B used a three-tiered review structure, with only 5% of game ideas receiving the scrutiny of top-level executives during a "Presidential Review"; according to internal records,
Triumph received a Presidential Review on March 20, 1980. According to Erato, he independently conceived the central tower around Christmas 1979, two months before Burten and Coleman met with M-B, but his combative attitude at trial hindered the believability of his testimony and because he did not keep good records, he could not prove this assertion. The First Circuit Court of Appeals reversed in May 1985, finding evidence that Milton Bradley entered an implied agreement to keep the game confidential and reinstated the damage award. ==Reception==