In 1987, he joined
MTV, saying they "wanted someone to grow their news department. It's what I wanted my whole life: TV, music and news". He eventually became the executive vice president for Multiplatform Production, News and Music at MTV. Sirulnick's responsibilities included oversight of MTV's signature show,
Total Request Live. Half of MTV's programming had been within his job functions. He was the chief architect of the
MTV Video Music Awards. In March 2015, he and others were dismissed from their positions at MTV by
Viacom, the parent corporation. , Sirulnick is a partner at
RadicalMedia. == Television and film credits ==