Dave Trott trained in New York at
Carl Ally Inc. He then moved back to London in 1971 as a trainee copywriter at
Boase Massimi Pollitt where his campaigns included
Pepsi's "Lipsmackinthirstquenchin" and
Courage's "Gercha" with John Webster. In 1980, Trott founded the advertising agency GGT with Mike Gold and Mike Greenlees. GGT was behind
Toshiba's "
Hello Tosh gotta Toshiba",
Holsten Pils,
Cadbury's Flake,
Red Rock Cider,
Cadbury's Creme Eggs, LWT posters, and
Ariston's "Ariston-and-on-and-on". GGT was voted Agency of the Year by
Campaign magazine, and Most Creative Agency in the World by
Advertising Age magazine of New York. In 1990 Trott left GGT and set up Bainsfair Sharkey Trott, which he left in 1993, He then set up WTCS with Amanda Walsh, Murray Chick, and Gordon Smith. This morphed into CST and in 2011 merged with The Gate London, Trott was the Chairman of The Gate until August 2014 when he left the agency. In January 2017 he appeared on
BBC Radio 4's
The Museum of Curiosity. His hypothetical donation to this imaginary museum was a
ploughman's lunch which "traditional" dish, as he noted, was invented in the 1960s as a marketing campaign for British cheese. ==Published works==