After selling an article to
Motor Trend in 1957 for $50, At Chevrolet's advertising agency, – a campaign that
Car and Driver and other publications ranked as the best automobile commercial of all time. He returned to
Car and Driver in 1976 to serve as the magazine's editor and publisher – and moved its headquarters from New York to Ann Arbor He resigned as Editor/Publisher in 1985 when Car and Driver was sold to CBS. In 1986, he founded
Automobile with financial backing from
Rupert Murdoch – using the credo
No Boring Cars. Davis introduced full-color photography and thick stock, increasing the magazine's literary standards to distinguish it from the other three U.S. automotive magazines,
Car and Driver,
Motor Trend and
Road & Track. Davis later left Primedia and in semi-retirement started the online automotive magazine
Winding Road. In July 2009, he returned to
Car and Driver as a contributor. Until his death, he continued to contribute to numerous automotive venues, including international publications such as the British magazine
CAR. Davis mentored a spectrum of automotive journalists, including Eddie Alterman, editor-in-chief at
Car and Driver and Jean Jennings, former president and editor-in-chief (after Davis himself) at
Automobile. At the
University of Michigan he was member of the board of the
Knight-Wallace Fellowship, a journalism program, and he encouraged
Ford Motor Company to underwrite a fellowship for automotive journalism at the school. In 2004, he received an honorary Doctor of Humane Letters degree from the
University of Michigan, serving as its spring 2004 commencement speaker. ==Personality==