In the 1960s, inspired by
Screamin' Jay Hawkins, he changed his stage name to "Screaming Lord Sutch, 3rd Earl of Harrow", despite having no connection with the
peerage. It later became customary for the UK press to refer to him as "Screaming Lord Sutch", or simply "Lord Sutch". During the 1960s, Screaming Lord Sutch was known for his horror-themed stage show, dressing as
Jack the Ripper, pre-dating the
shock rock antics of
Arthur Brown and
Alice Cooper. Accompanied by his band, the Savages, he started by coming out of a black coffin (once being trapped inside of it, an incident parodied in the film
Slade in Flame). Other props included knives and daggers, skulls and "bodies". Sutch booked themed tours, such as 'Sutch and the Roman Empire', where Sutch and the band members would be dressed up as Roman soldiers. Fellow musician
Chas McDevitt has claimed that he gave the idea for a Screamin' Jay Hawkins-inspired act to Sutch's manager
Paul Lincoln after seeing Hawkins perform in New York in 1957, having already considered emulating Hawkins himself by starting his act by emerging from a silk-lined coffin but deciding that he "(didn't have) the personality to carry this off", stating that "no one in this country had heard of Hawkins until the mid-60s". Despite a perceived and self-confessed limited vocal talent, Sutch released horror-themed singles during the early to mid-1960s, the most popular being "
Jack the Ripper". His single "The Cheat" has been cited as a
proto-psychedelic recording. Early works included recordings produced by audio pioneer
Joe Meek. guntower In 1963, Sutch and his manager,
Reginald Calvert, took over
Shivering Sands Army Fort, a
Maunsell Fort off Southend, and in 1964 started
Radio Sutch, intending to compete with other
pirate radio stations such as
Radio Caroline. Broadcasts consisted of music and
Mandy Rice-Davies reading ''
Lady Chatterley's Lover''. Sutch tired of the station, and sold it to Calvert, after which it was renamed
Radio City and lasted until the
Marine Broadcasting Offences Act came into force in 1967. In 1966 Calvert was shot dead by
Oliver Smedley over a financial dispute. Smedley was acquitted on grounds of
self-defence. About this time,
Ritchie Blackmore left the band. Roger Warwick left to set up an R&B big band for Freddie Mack. Sutch's album
Lord Sutch and Heavy Friends was named in a 1998
BBC poll as the worst album of all time, a status it also held in
Colin Larkin's book
The Top 1000 Albums of All Time, despite the fact that
Jimmy Page,
John Bonham,
Jeff Beck,
Noel Redding and
Nicky Hopkins performed on it and helped write it. For his follow-up,
Hands of Jack the Ripper, Sutch assembled British rock celebrities for a concert at the
Carshalton Park Rock 'n' Roll Festival. The show was recorded (though only Sutch knew), and it was released to the surprise of the musicians. Musicians on the record included
Ritchie Blackmore (guitar);
Matthew Fisher (keyboard);
Carlo Little (drums);
Keith Moon (drums);
Noel Redding (bass) and
Nick Simper (bass). In 2017, his song "Flashing Lights" was featured in
Logan Lucky, directed by
Steven Soderbergh. == Political activities ==