In 1991, feeling he was "not fully alive", he left the business world completely to begin his writing career, taking the advice of
Joseph Campbell, the American
mythologist, to "follow your bliss", Edwards earned most of his income at this time by
teaching English as a foreign language. which later appeared in the United States as
Burning All Illusions: a Guide to Personal and Political Freedom (
South End Press, 1996). It relies on
Edward S. Herman and
Noam Chomsky's
propaganda model, as well as on the writings of
Erich Fromm. Edwards advanced the thesis that corporate structural factors conspire to make the mass media give a picture of the world that goes beyond the political indoctrination postulated by Herman and Chomsky, to encompass almost all aspects of personal life, by constantly promoting the values of blind
consumerism. Edwards has drawn on his practice of
Buddhism in his writings. Edwards was
remote working in Bournemouth for the
International Society for Ecology and Culture at the time he first met
David Cromwell. Together with Cromwell, Edwards co-founded in 2001 (and remains a co-editor of)
Media Lens, a website correcting what they perceive as bias in the British "corporate media". The Media Lens' editors have collaborated on two books,
Guardians of Power: The Myth of the Liberal Media (2006) and
Newspeak in the 21st Century (2009). ==Bibliography==