Kershenbaum worked with
Duran Duran on their album
Rio (1982) at
Capitol Records. Duran Duran had released the album on
EMI in the United Kingdom and quickly attained four UK top 20 singles. Before Kershenbaum's involvement, the sales of
Rio were not particularly strong in the United States, and Capitol Records (EMI's American branch) was at a loss about how to sell the band. However, after an EP of Kershenbaum's dance remixes of songs from
Rio (released as
Carnival) became popular with DJs during the autumn of 1982, the band arranged to have most of the album remixed by Kershenbaum. After it was re-released in the U.S. in November, with heavy promotion as a dance album,
Rio begin to climb the American charts. Following the success of the Kershenbaum remixes, Capitol changed its marketing strategy on Duran Duran from
New Romantic to dance band. This resulted in multi-platinum sales and the hit song "
Hungry Like the Wolf". The album went gold in the US on March 1, 1983, and platinum on April 26, eventually reaching double platinum status. It peaked at number 5 on the
Billboard Hot 100 in the US (on June 5, 1983), and remained on the charts for 129 weeks. ==Career as an entrepreneur==