Lauren is currently Chief Innovation Officer, Strategic Advisor to the CEO, Head of the Ralph Lauren Foundation, and Vice Chairman of the Board. He previously served as Executive Vice President, Global Advertising and Marketing at Ralph Lauren Corporation, overseeing marketing campaigns and communications. In 2000, Lauren led the launch of RalphLauren.com and the Ralph Lauren Media division, coining the concept "merchan‑tainment" – a blend of merchandising and entertainment. He is credited with initiating mobile applications, the
Rugby Ralph Lauren brand, and partnerships with Olympic teams. He was named "Marketer of the Year" by
Daily News Record in 2007, though the original citation is now unavailable. He joined the Ralph Lauren Corporation board of directors in 2013. ==Philanthropy==