David later went on to found FanRx (formerly BandRx) in 2012, a social media software company for musicians and brands. The service gained over 225,000 subscribers and entered the Top 5 most popular music applications on
Facebook. In 2013, Nelson launched
Mass Threat, a game development subsidiary of FanRx, catering to the music industry. Mass Threat has worked with
Train,
Fall Out Boy,
Panic! at the Disco and
Sia, among others, to develop and launch games geared toward their fans. Mass Threat games collectively have been downloaded over 5 million times, according to the company's website. ==Motion AI==