Bell began his new role as Vice-Chancellor and Chief Executive of the
University of Sunderland on 24 September 2018.
Childcare Centre It was announced in an email from Bell on 18 September 2024 that St Mary's Childcare Centre based at City Campus will close permanently on 23 July 2025. He wrote, "The Childcare Centre is currently running at a substantial loss. This means that it is subsidised by the university, with the subsidy for 2023/24 projected to be in excess of £250,000... Last academic year, the service was used by 45 families, including 17 members of staff and 11 students. Currently, there are 34 children registered in the Centre." Bell says that due to the cost of the relocation estimated at £9.4million, it has instead decided to close the course in summer 2026, with recruitment stopping from September 2024. This is despite a £250million capital development budget for the University and will shutter the centre, which is a heritage and history of glassmaking at Sunderland since the 7th century.
Restructuring, voluntary severances, and layoffs Under Bell's leadership, staff at the University of Sunderland have faced departmental restructuring and combining of faculties and voluntary severance offers with caveats that if not enough voluntary severance offers are taken, targeted layoffs and redundancies will be undertaken. On 30 September 2024, the University and Colleges Union (UCU) warned the institution is considering 76 redundancies, including 60 out of 549, more than one in ten, of its academic staff. The union added: "This is the second formal notification of redundancies in under six months. In neither this, nor the previous notification, were any management jobs put at risk." It is of note that during this period of layoffs and restructuring, a new executive member of staff was appointed, for the position of Pro Vice Chancellor of Learning and Teaching.
Parking fees In May 2024, it was announced that parking at the University of Sunderland would see a rise from £1.30 to £6 per day - or 462% - and from 35p to £1.60 per hour. This has seen calls for the price to return to the previous rate from the student and staff unions. == Honours ==