Since 1997 the official slogan of the day has been "A rose for a love, and a book forever". April 23 is one of the most important days in
Catalan culture when people exchange books and roses. Preparations for the Day of Books and Roses begins well before April 23. Bookstores bring their materials outside, and various associations, unions, and schools line the streets at tables. Also, there are small tables of illustrators and authors selling and signing their books. The roses exchanged between couples are traditionally red, generally accompanied by an
ear of wheat, and the two elements are joined with a ribbon with the colors of the
Catalan flag. Until the end of the 20th century, roses were a gift from men to women, in recent times the gender of the person receiving the gift, both the book and the rose is becoming increasingly irrelevant. The day generates considerable economic activity for authors, publishers, and booksellers. For example, in Catalonia on April 23, 2016, more than 1,580,000 copies of 45,267 book titles were sold, and 54 percent of these were in the
Catalan language. Outside of Catalonia, Catalan houses, associations, and the delegations of the Generalitat promote the festivity not only among Catalans abroad, but also open to anyone, often with roses and books stalls like those in Catalonia. In 2015, the Barcelona-based
Diplocat Consortium (
Catalan government) launched an effort to internationalize the Day of Books and Roses. The campaign uses the hashtag #BooksAndRoses to bring attention to events, activities, and celebrations outside of Catalonia.
Issues In 2021, at the initiative of the
United Nations, the Spanish government declared April 23 as Spanish Language Day, in order to promote this language in a special way. Various activists and media argue that the chosen date was done in order to diminish the specifically Catalan character of the
Diada de Sant Jordi due to the protagonism that enjoys Catalan language, literature and culture throughout the festivity. With the aim of increasing awareness about the decline of Catalan as a language of social use, During the
Diada de Sant Jordi of 2022, the plattform
Mantinc el català (English: 'I maintain Catalan') launched a proposal for Catalan speakers to try to safeguard it as their initial, default language for a period of 21 days. == See also ==