The album title was confirmed on 1 September 2009 in a promotional video for the new single "
Pussy", released on 18 September 2009 in the European Union and 19 September 2009 in the United States. The single's
B-side was "Rammlied". The video for "Pussy" was released on the adult website Visit-X two days before the single. The video features scenes of explicit male and female nudity as well as the band members (played by body doubles in the nude scenes) engaging in sexual activity with women. In June 2009, a demo version of the title track, "Liebe ist für alle da",
leaked onto the internet, along with various promotional materials. Pictures taken throughout the recording of the album were later made available on Rammstein's official website. The album was released on 16 October 2009 in Europe and 20 October in the U.S. Guitarist
Paul Landers stated that tracks which did not make it on the album would appear as B-sides on singles and that there would be a special edition of the album with five bonus tracks On 8 November 2009, Rammstein played their first show for their
Liebe ist für alle da Tour in
Lisbon, Portugal – their first live show in four years. As announced, a video was shot for the album's third single, "
Haifisch", which premiered on the band's
MySpace page on 23 April 2010. "Waidmanns Heil" is a playable track in the rhythm video game
Guitar Hero: Warriors of Rock. In February 2012 a total of 26 demos recorded during the recording sessions of the album were leaked onto the internet. In addition to the demos of songs already released on the album there were also the demo versions of two at the time unreleased songs, titled "Schenk mir Was" and "Rassmus" respectively. "Schenk mir Was" would be retitled as "Gib mir deine Augen", had some slight changes made to the lyrics and was ultimately released in December 2012 as a B-side of the
Mein Herz brennt single. For "Rassmus" the lyrics were re-arranged, the original musical composition was entirely scrapped and replaced with a new one and the song was released officially in May 2019 on the band's
Untitled seventh album under the name "Was ich liebe". In 2013, the song "Führe mich" was featured in
Lars von Trier's film
Nymphomaniac. ==Commercial performance==