The game show has attracted attention from mathematicians, statisticians, and economists as a natural
decision-making experiment. In 2008 a team of economists analyzed the decisions of people appearing in Dutch, German and U.S. episodes and found, among other things, that contestants are less
risk-averse or even risk-seeking when they saw their expected winnings drop. They went so far as to say that the show, "almost appears to be an economics experiment rather than a TV show." They found that contestants behave similarly in different versions of the show, despite large differences in the amounts at stake; amounts appear to be evaluated in relative terms, for example in proportion to the initial average, and not in terms of their absolute monetary value. The research received a great deal of media attention, appearing on the front page of The Wall Street Journal and being featured on National Public Radio. This work was built upon by de Roos and Sarafidis, who analysed the Australian version of the show and determined that the risk-taking behaviour of a number of contestants would be inconsistent within each game (i.e. their aversion to risk would change), depending on the state of play and relative risk aversion of their confidant on the show. Australian
Deal or No Deal contestants are selected "on the basis of being 'outgoing', but there is no screening of contestants on the basis of their risk preferences". It is thought that other versions may screen contestants for being amicable to risk-taking behaviour. Despite its air of originality and huge international success—there are more than 60 versions worldwide—there have been, in fact, numerous antecedents to the current run of shows. The first was the ''
It's in the Bag,
a New Zealand radio game show invented by Selwyn Toogood which began in the 1950s and which ran for decades after it was later adapted for television (1970s–90s). The show popularized the catch-phrases, "By hokey," and "What will it be, customers—the money or the bag?" in New Zealand. Similarly, in the 1950s, the UK TV show Take Your Pick! offered contestants the choice of taking a money offer or risking opening a box. Later, in the 1980s, The Bong Game,'' a radio call-in show created by UK's
Capital FM, tested contestants by offering them increasing returns in tandem with increasing risk. Another long-running game show, ''
Let's Make a Deal,
involved contestants deciding whether or not to take offers based on what may or may not be behind a curtain/door or inside a box. Let's Make a Deal'' ran in the U.S. for nearly three decades from 1963 to 1991, during which time
Monty Hall was the program's "Big Dealer," and was revived in 2009 with
Wayne Brady as the Big Dealer. Also in the U.S., in the 1970s and 1980s, was a game show called
Treasure Hunt, hosted by
Geoff Edwards and produced by
Chuck Barris's company, which featured a similar concept to
Deal or No Deal. The show featured contestants selecting a treasure chest or box with surprises inside in the hope of winning large prizes or a cash jackpot. Both game shows, however, also featured worthless or nearly-worthless joke prizes, which ''Let's Make a Deal
called "zonks" and which Treasure Hunt
called "klunks." Deal or No Deal
does not feature such joke prizes in the American version but does in many international versions. Finally, from 1997 to 2003, Win Ben Stein's Money'' pitted contestants against an in-house adversary. == Methodology used by "The Bank" ==