Deal or No Deal is an international game show franchise created by Dick de Rijk and John de Mol Jr. for the Dutch company Endemol. The player picks one of several cases or boxes to keep, each containing a sum of money, then eliminates the others from the game. The Banker then tries to buy the player's case or box for as little money as possible. The player then answers the titular question, "Deal or No Deal?". In other words, they have to decide whether to accept the Banker's offer and end the game or reject it and play on, hoping their case or box contains more than the offer.