Crewe Alexandra Born in
Swindon, Wiltshire, and raised in
Holmes Chapel, Cheshire, Ashton spent his youth career playing at
Crewe Alexandra. He was a product of Crewe's renowned youth development policy under manager
Dario Gradi. He signed scholarship forms as a 16-year-old in 2000 before making his first-team debut on 28 October as an 83rd-minute substitute in Crewe's 1–0 win at
Gillingham but in spite of this he scored ten times and began to win international honours with England at under-16, under-17, under-18 and under-19 level. Ashton scored 16 more times in the
2002–03 season as the club bounced back to the First Division after just one season in the
Second Division. Ashton had a number of notable displays for Crewe, one of which was in the 4–0 win against
Luton Town, where he scored two goals and set up
David Vaughan's goal. Crewe manager Dario Gradi said that "These have been his best performances and people are right to say he has a bright future in the game." In the
2003–04 season, he scored 19 league goals in the First Division, including his first Football League hat-trick in a 3–2 win at the
JJB Stadium against
Wigan Athletic on 6 March 2004 – a match in which he converted two penalties. During the season, Ashton was reportedly linked to a number of clubs,
Wolves were among the clubs interested in signing the striker at the time, however Dario Gradi regarded all the rumours as just speculation. Having previously played for England at Under-19 level, he stepped up to the under-21 team that season, scoring against
the Netherlands and
Sweden. Ashton scored 20 times for Crewe in the
2004–05 season prior to becoming
Norwich City's record signing at £3 million. (He was also the third Crewe striker to sign for Norwich, following
Ashley Ward in 1994, and
Mark Rivers in 2001).
Norwich City Ashton joined Norwich City from Crewe Alexandra for a fee of £3 million in January 2005, breaking the club's transfer record previously held by the £1 million deal that brought
Jon Newsome to Norwich City from
Leeds United in 1994, although this record was later broken by the £3.5m transfer of
Robert Earnshaw to Carrow Road from
West Bromwich Albion. Additionally, Crewe inserted a 20% sell-on clause, meaning that the South Cheshire club would receive 20 per cent of any profit if Norwich sold the striker to another club. He scored on his home debut for Norwich City against
Middlesbrough in an exciting eight goal thriller, Norwich came back from 4–1 down to draw the match 4–4. In February, Ashton scored an impressive goal against
Manchester City which later achieved second place in the BBC's Goal of the Month for February,
Thierry Henry's goal against
Crystal Palace won the award. Many of the pundits believed that Ashton would be the key to Norwich's survival. Ashton scored many important goals in Norwich's fight for survival, including the deciding goals against Newcastle and Birmingham. Norwich however, were relegated in 2005 and even with a host of Premier league clubs interested in him, Ashton decided to stay at the club in the next season in an attempt to win promotion back into the
Premier League. Later that year Ashton scored his first and only hat trick for Norwich City against
Southampton, in a 3–1 win at Carrow Road. With Norwich out of the top flight there was much speculation surrounding Ashton's future at the club, with some people believing a player with his qualities merited a place in the Premier League. Many clubs, including Manchester City and
Charlton Athletic, considered him; the Addicks manager,
Alan Curbishley, was reportedly prepared to axe six of his players to buy the Norwich youngster.
West Ham United were also among the clubs interested in buying the striker.
Nigel Worthington attempted to quash these rumours, saying that Ashton would only be sold for a price which matched his value to the club. Wigan Athletic manager
Paul Jewell was put off considering a move for Ashton because of this price. Dean Ashton re-stated his commitment to the club in the summer of 2005 by signing a contract-extension until 2009. By December, it looked likely that a Premiership club would bid for Ashton, as boss Nigel Worthington said that Ashton would be allowed to leave in January of that year – if the club are happy with the fee. Dean Ashton's future looked increasingly uncertain after missing the FA Cup match against West Ham through injury which meant Ashton was not cup-tied. After playing 46 matches for Norwich, in which he scored 18 goals, he was transferred to West Ham on 22 January 2006 for a fee of £7 million, rising to £7.25 million with two £125,000 bonuses dependent on a future England call-up and possible
European qualification while Ashton is at West Ham. Norwich also negotiated a 15% sell-on clause.
West Ham United in 2007 Norwich accepted West Ham's bid after apparently having been in negotiations with them for a few weeks. On 22 January 2006, the day the transfer was announced, Ashton agreed personal terms with the club and underwent a medical later in the day. He was unveiled at a press conference prior to West Ham's match against
Fulham on 23 January. Ashton said "The chance of a swift step up to the Premiership is too good to turn down. I'm really delighted to join a massive club like West Ham. When West Ham came along I jumped at the chance to be back and playing in the Premiership. My ambition has always been to be playing in the Premiership regularly and hopefully the club can make the best of my ability. I spoke to Norwich manager Nigel Worthington and the board and told them I wanted to pursue this opportunity. I'd like to thank Norwich for understanding that and allowing myself and my representative to talk to West Ham." Ashton made an impressive start to his West Ham career, making his debut in the Hammers' 3–2 victory away to
Arsenal, and scored some key goals in West Ham's following fixtures, including two goals in the
FA Cup quarter-final against Manchester City, which was vital in continuing the team's inspiring FA Cup run in 2006. In West Ham's semi-final against Middlesbrough, Ashton broke Middlesbrough goalkeeper
Mark Schwarzer's cheekbone. He caught Schwarzer with his elbow in an aerial challenge in the first half. This incident did not go well with the Middlesbrough fans, who booed Ashton for the remaining time he was on the field. Ashton however, made an apology to Schwarzer and to 'Boro fans and said that it was accidental and that no malice was intended. To cap off a pivotal season in Ashton's career, he scored a goal and was a thorn in the usually solid
Liverpool defence in the
2006 FA Cup Final, which eventually ended (after a 3–3 draw) in a 3–1 penalty shootout victory for the Merseysiders. Ashton had been a doubt in the build-up to the match after picking up a hamstring injury in the Premier League match versus West Bromwich Albion. However, despite not participating in any intensive training before the final, Ashton declared himself fit, and duly produced one of the most impressive displays in his short time at West Ham. Despite not managing to secure a place in
Sven-Göran Eriksson's
England squad for the
2006 World Cup, Ashton impressed sufficiently to draw praise from football pundit
Alan Hansen. and then West Ham manager, Alan Pardew. He scored 6 goals in 16 appearances in his first half-season with the club. During the summer of 2006, Ashton was linked with moves away from
Upton Park, one club that was mentioned the most was
Newcastle United. However,
Alan Pardew claimed Ashton would be "going nowhere". Ashton suffered a broken ankle while on England duty in August 2006, which meant that he was forced eventually to miss the whole of the 2006–07 season. In his absence, West Ham were fighting relegation for virtually the whole season, which led to speculation that Ashton would leave if the club was relegated.
Eggert Magnússon, the club's chairman, stated in March 2007 that Ashton would not be allowed to leave until the following January at the earliest if the club were to go down. In the event, the club avoided relegation on the final day of the 2006–07 season. Ashton returned to the West Ham team on 14 July 2007 in a pre-season friendly against
Dagenham & Redbridge where he played for 45 minutes. He admitted he had doubted whether he would ever return to top class football and was excitedly looking forward to next season, saying, "I don't think there will be a hungrier player in the Premier League this season than me". He scored his first goals for a year in the pre-season matches against
Leyton Orient and
Roma. He made his return to the Premier League on 11 August 2007 against Manchester City, coming on as a substitute for
George McCartney in the 65th minute, and went on to make 35 league and cup appearances in the 2007–08 season, scoring 11 goals, Ashton started the 2008–09 Premiership campaign in blistering form, scoring both goals in the 2–1 home win against Wigan. However, he quickly found himself back on the Hammers' burgeoning injury list after spraining his ankle in manager
Gianfranco Zola's first training session. Ashton made no appearances in the 2009–10 season. On 11 December 2009, West Ham announced that Ashton had retired, aged 26, after failing to recover from a long-term ankle injury originally sustained during an international training session, in August 2006, following a tackle from
Shaun Wright-Phillips. Ashton made 56 appearances in all competitions for West Ham, scoring 19 goals, but at his retirement had not played since appearing against West Bromwich Albion on 13 September 2008. Upon hearing the announcement of the striker's retirement, Ashton's former manager at Crewe, Dario Gradi, told the press that he wanted Ashton in time to become part of the coaching team at Crewe. In January 2011, West Ham, seeking compensation for Ashton, prepared a writ against
The Football Association for £10.5m. In 2013, Ashton started his own claim for work injury compensation for loss of future earnings following his 2006 injury while playing for England. ==International career==