The film was released on 4 January 2022.
Critical reception Prathibha Joy of
OTTPlay rated the film 3.5/5 stars and wrote, "The film’s serious approach ensures that despite the kidnapping, there’s no melodrama involving the parents, and pretty much sticks to the plot. [...]
Sold, is a fairly decently made film, within its budgetary constraints." A. Sharadhaa of
Cinema Express gave it 3/5 stars and wrote, "The film, based on real incidents, is disturbing, but allows the core message to come across". == References ==