Deepshikha Deshmukh leads the strategy and production efforts at
Pooja Entertainment.She is noted for backing films centering on
social issues. She debuted as a producer in 2016 with the
Aishwarya Rai Bachchan and
Randeep Hooda starrer
Sarbjit. She has also opted for subject-oriented films like
Madaari starring
Irrfan Khan. She also partnered with
Priyanka Chopra as a producer for Pooja Entertainment's first
Punjabi film Sarvann. In 2018, she produced the film
Welcome to New York. The film starred
Sonakshi Sinha,
Diljit Dosanjh, and
Karan Johar. In the same year, she also produced
Dil Juunglee starring
Taapsee Pannu and
Saqib Saleem. In 2020, she produced the film
Jawaani Jaaneman, starring
Saif Ali Khan,
Tabu, and
Alaya F in the lead. The film also marked Alaya's debut in the film industry. At the end of the same year,
Coolie No. 1, which was a remake of the
1995 film of the same name, was released on
Amazon Prime Video. The original film and the
remake were both produced by Pooja Entertainment. Deshmukh's next film as a producer was a
spy thriller called
Bell Bottom starring
Akshay Kumar as the lead alongside
Vaani Kapoor,
Lara Dutta, and
Huma Qureshi, released in 2021. It turned out to be a commercial failure. She worked as a producer on an action drama,
Ganapath starring
Tiger Shroff and
Kriti Sanon, and her upcoming project as a producer is a multilingual historical drama
Suryaputra Mahavir Karna, directed by
R.S. Vimal. == Personal life ==