Underwood gave the debut performance of "Ghost Story" at the
Grammy Awards on April 3, 2022 and the second performance of the song at the
2022 CMT Music Awards, which aired on April 11. The album's title track, "Denim & Rhinestones", was released on April 8, 2022, as the first
promotional single alongside an accompanying lyric video. Another promotional single, titled "Crazy Angels", was released on April 22, 2022. Underwood performed these two promotional singles as well as "Ghost Story", during her set at
Stagecoach Festival on April 30. A third promotional single, "She Don't Know", was made available to stream on May 20. On June 9, Underwood performed a concert inside
Nashville, Tennessee's historic Bell Tower, which included new songs from the album. A day later, she performed two new songs on
Good Morning America. During the week of the 2022
CMA Music Festival, a pop-up exhibit called the Denim & Rhinestones Experience opened to the public. The exhibit includes interactive photo installations and wardrobe displays, alongside a retail boutique designed to celebrate the music and visual world of
Denim & Rhinestones. On June 11, Underwood was the closing headliner for
CMA Music Fest, with approximately 64,000 in attendance. On June 14, she performed "Pink Champagne" on
The Tonight Show Starring Jimmy Fallon. At the end of June, Underwood made multiple appearances in London to promote the album, including appearing on
Lorraine. The track "Pink Champagne" was released as a promotional single in Australia. On August 19 and 20, she performed four shows at the
Grand Ole Opry and included new songs, such as "Ghost Story", "Velvet Heartbreak", "Hate My Heart", and "Burn". She included new songs during her set at the
Iowa State Fair on August 21, with 14,000 in attendance. On September 29, Underwood partnered with
iHeartRadio to perform an hour-long concert that included new songs. In November, she appeared at the American Music Awards, performing "Crazy Angels" in an aerial cage. On June 9, 2023, Underwood released "Take Me Out" as a promotional single for the deluxe re-release of the album. On August 11, Underwood released "Give Her That" as the second promotional single for the deluxe edition. The deluxe edition was released on September 22, including six additional tracks.
Singles "
Ghost Story" served as the lead single from
Denim & Rhinestones, released on March 18, 2022. It peaked at number six on the US
Country Airplay in the fall, becoming Underwood's thirtieth top ten hit. On October 11, "
Hate My Heart" was announced; it was released as the album's second single and impacted country radio on October 31. The song peaked at number 20 on the US Country Airplay chart. Underwood released "
Out of That Truck" to
digital and
streaming services on March 10, 2023, as a promotional single. On June 5, it was sent to
country radio station, being the first single of album's deluxe edition as well as overall third single of the album. The song became a top 20 hit on the US
Billboard Country Airplay chart. The tour began on October 15, 2022, in
Greenville, South Carolina and concluded on March 17, 2023, in
Seattle, Washington. ==Critical reception==