In 1946, was founded in
Hiroshima. The company was renamed . From 1977 to 1979, Daiichi was ranked number one in the home appliance industry in a
Nikkei Ryutsu Shimbun specialty store survey. On October 1, 1986, the company changed its name to . On April 1, 1997, it was renamed Deodeo and moved its headquarters to
Hatsukaichi. On March 29, 2002, DEODEO and
Chūbu region chain founded
EDION Corporation. On October 1, 2009, Deodeo merged with
Kansai region chain and was rebranded EDION West; a year later, EDION West merged with EDION East (formerly Eiden). On October 1, 2012, all Deodeo, Midori, and Eiden stores, as well as
Kantō region chain , were completely rebranded into EDION; the Deodeo name continues to be used as a store brand. ==References==