Depop

Depop was founded in 2011 by entrepreneur Simon Beckerman at an Italian technological incubator and business start-up centre, H-Farm. Beckerman came up with the original outline of the application during his time working on PIG, a fashion magazine based in Italy that he co-founded. The idea was to create a platform where products shown in the magazine could be purchased by users online. Maria Raga, Depop's co-founder and former CEO, took on the role of vice president of operations in 2014, and in 2016, she became chief executive. Its headquarters were moved to London in 2012. Depop expanded and opened additional offices in Milan and New York City. Beckerman raised €1 million in funding in October 2013 from Red Circle Investment and brought on Faroese Runar Reistrup as new CEO. During his time as CEO, this growth involved taking Depop as a startup and working to raise funds to eventually amass a significant user base within the United States. In June 2019, Depop raised $62 million in Series C from General Atlantic to fund its expansion. Previous investors HV Capital, Balderton Capital, Creandum, Octopus Ventures, TempoCap and Sebastian Siemiatkowski also participated. During this time, Depop held workshops and conversations as part of their Depop Live NY events, In 2020, Depop's gross merchandise sales and revenue both more than doubled to $650 million and $70 million respectively. This may be attributed to Depop's responsiveness to user trends, its lack of issues regarding inventory management, and the increase in users looking to resell. Depop is popular for gen Z and young millennials, it is the 10th most-visited shopping platform for gen Z consumers in the US, and, in a poll conducted by The Strategist in 2019, Depop was voted by teenagers as their favorite resale website. Acquisition by Etsy In June 2021, Depop was acquired by Etsy for $1.6 billion in cash, making it Etsy's most expensive acquisition; however, Depop continues to operate as a standalone brand independent from Etsy. This means that in addition to Depop keeping its existing team, the company retained its London location. At the time of acquisition, Etsy CEO Josh Silverman’s goal was to counteract the influx of buyers starting to go back to physical shops for their purchases. He saw Depop for its potential as a platform supporting a variety of products and creating a greater community of users. When Goyal was appointed president and chief growth officer for Etsy in May, Peter Semple, former chief marketing officer, was assigned CEO of Depop officially on August 1st. Acquisition by eBay In February 2026, Etsy announced a proposed sale of Depop to eBay for $1.2billion that was estimated to close within the year. == Business model ==

Selling Depop operates as a marketplace and social platform, where users can follow friends and other influencers to view their buying and selling activities. Through the platform, users are able to sell branded and designer items, as well as vintage pieces. Depop users are also encouraged by the platform to use other social networking services such as Instagram to promote their shop profiles. Celebrities have resold their own items on Depop, with some donating proceeds to charitable causes. Depop's user interface is modeled after that of Instagram. According to Depop, users who list and sell items provide their own photos with item descriptions. Users also note their designer items' authenticity and if they include any labels, tags, and receipts. These listings will appear in users' feeds. The platform's "Explore" page features items picked out by Depop staff. According to Depop, purchases are made via Apple Pay, Google Pay, credit and debit cards, and Klarna. Depop payments stay in-app, allowing for the company to mediate disputes and process refunds. Depop payments allow sellers to directly receive their payments in their bank account. To get paid by Depop, a seller has to add a bank account and verify their identification by uploading an ID. On July 18, 2024, Depop CEO Kruti Patel Goyal announced the removal of selling fees for US sellers, while maintaining a payment processing fee. This policy adjustment aimed to enhance seller revenue and support the growth of the second-hand market. Buying A Depop transaction includes the agreed sale price of the item, shipping fees, VAT or other applicable taxes and duties, and the marketplace fee for buyers in the U.S. or U.K. For international deliveries, packages may be subject to import taxes, customs duties, or fees, payable upon arrival or at checkout if Depop collects the tax on behalf of the buyer. For domestic purchases, relevant taxes may be collected by the seller or charged by the platform at checkout, ensuring no additional taxes are due upon delivery. For users in Australia, the United Kingdom, and the United States, Depop allows users to receive a full refund if their item does not arrive, arrives damaged, or is considerably different from the original when the issue is reported within 30 days. There is an oversupply of clothes with the rise of fast fashion; this has taken a toll on the revenue aspect of the second-hand clothing industry. == Criticism ==

In November 2019, Business of Fashion reported that users within the Depop app were receiving sexually suggestive messages. In February 2020, Jessica Hamilton, a Depop buyer, reported that she found many scammers on the platform. She noticed this issue after she attempted to purchase a Nintendo Switch from a seller who would suspiciously only accept payment through a direct bank transfer without buyer protection. In response, Depop claimed that it would improve security through mandatory password updates and multi-factor authentication. Users have criticized Depop for belatedly taking action against this issue. ==References==