Fröbe gained fame in one of the first German films made after the war, called
Berliner Ballade (
The Ballad of Berlin, 1948). His character's name, "
Otto Normalverbraucher" ( Otto Average Consumer), became the German term equivalent to "Average Joe". He was cast as the villain in the Swiss-West German-Spanish film
Es geschah am hellichten Tag (
It Happened in Broad Daylight, 1958), with the original screenplay written by
Friedrich Dürrenmatt. His role as a
serial killer of children drew the attention of the producers of the
James Bond movie
Goldfinger (1964) and he was chosen to play one of the best remembered villains of the series, gold tycoon
Auric Goldfinger. He later remarked, "The ridiculous thing is that since I played Goldfinger in the James Bond film there are some people who still insist on seeing me as a cold, ruthless villain – a man without laughs." Fröbe made several appearances in all-star casts in the 1960s, including the films
The Longest Day (1962),
Those Magnificent Men in Their Flying Machines (1965),
Is Paris Burning? (1966),
Triple Cross (1966),
Chitty Chitty Bang Bang (1968), and
Monte Carlo or Bust (1969). During the 1980s, Fröbe was a spokesman in
Mercedes Benz W123 commercials, helping to promote the
coupé and the
sedan. == Later life and death ==