'
was first published on January 1, 1932, under the original title ' (
Friendship Banner) as a joint project of Laura Thoma of
Zürich lesbian organization Amicitia and August Bambula of the gay men's Excentric Club Zürich. The first issue was eight pages, credited editor "Fredy-Torrero" (Laura Thoma's alias) and proclaimed two related mottos: "Through light to freedom." and "Through struggle to victory". After a short pause it returned in 1933 under the changed title Schweizerisches Freundschaftsbanner. In 1937 its name changed again to (
Human Rights) and finally to in 1942. The magazine originally focused on lesbian issues and was political in nature. Lesbianism was not criminalized in Switzerland at the time, unlike male homosexuality. From 1933 to 1942 it was published under the editorial leadership of
Anna Vock who initially published under her real name, and later under the pen name "Mammina". Vock and other writers came under attack from the tabloids and in an effort to stoke moral outrage about homosexuality, publishing Vock's home addresses and leading to a repeated loss of employment. In 1942 the magazine's bimonthly circulation was around 200 copies, and by 1957 this had increased to 1,900, including 700 subscribers throughout Europe and the United States. By and large, the magazine contained very little risqué content since Meier wanted to promote "a high-minded vision of homosexuality" that valued friendship over sex. The magazine's leadership began to decline in the 1960s, since younger gay readers were more inclined to buy
Scandinavian publications that published pornography and nude photographs, and the last issue was published in 1967. ====== The editors of formed a society called , to which all readers were offered membership. The club held weekly meetings in Zürich, where readers gathered to meet other men, discuss current affairs, and listen to lectures hosted by the club; small meetings for French readers were also held in Paris. hosted an international ball in Zürich each year which attracted hundreds of gay men from around Europe. The club disbanded in 1967 when the magazine ceased publication. ==Legacy==