Descente

The forerunner of the company, a men's retail store called Ishimoto Shoten, was founded in 1935. It started developing skiwear in 1954, and registered the Descente trademark in 1961. The "Demopants" ski pants style was launched in 1974, followed in 1979 by the "Magic Suit". A wearable heating system called the "Mobile Thermo" jacket was introduced in 1998. In 2002, the company collaborated with Academy Award-winner art director and costume designer Eiko Ishioka in creating the Vortex suits and uniforms, used by the Japanese, Swiss, Spanish and Canadian teams competing in the 2002 Winter Olympics. Other developments since 2000 have included the Mizusawa Down range, the E-liner under-suit for ski and speed skating use, the ACXEL range of support bands and in 2012, Genome high performance compression wear. The company won an ISPO Gold Medal for its ALLTERRAIN Transform Jacket in 2013. ==Sponsorships==

Rowing Descente have sponsored Cambridge University Boat Club in the Lightweight Boat Races since 2018. Speed-skating The company sponsored the United States speed-skating team in the 1970s and 1980s, including Eric Heiden, who won five gold medals at the 1980 Winter Olympics wearing the gold Descente racing suit. It was also a supplier to the Canadian speed-skating team. Skiing The United States Ski Team, during the 1980s, and later, the Swiss alpine ski team was equipped with the company's skiwear. Bobsled, Skeleton & Luge Descente has equipped the German Bobled, Skeleton & Luge Team as the main sponsor. Cycling Descente has equipped the 7-Eleven Cycling Team and Team CSC, two UCI World Tour competing teams. in Descente uniforms Motorcycle racing In February 2015, Yamaha Motor Racing, a MotoGP World Championship team, signed an Official sponsorship and Official Supplier agreement with Descente. Triathlon In April 2017, Descente became the Sports Apparel Sponsor to British Triathlon, supplying the Great Britain Elite and Age-Group Teams with competition, training and travel wear. ==References==