For most of its existence it was sponsored by
Hudson's. Its corporate successor
Target took over as sponsor until 2013, when the
Ford Motor Company became the primary sponsor, with the event re-branded as the
Ford Fireworks presented by Target. The show is broadcast on TV by NBC affiliate
WDIV-TV Local 4, while
WJR airs an audio simulcast of its music. On the Windsor side, there is a midway consisting of carnival rides and concessions during the festival. The Midway operates as a stand-alone attraction at the end of June and beginning of July. It's also sponsored by
Zehrs, providing free transportation for people to get to the fireworks via
Transit Windsor. The Ford Fireworks is produced by
The Parade Company of Detroit. ==See also==