Fork Parker Devolver Digital presents Fork Parker, a fictional character, as its
chief financial officer. The character first appeared in a promotional video for
Serious Sam HD: The First Encounter in August 2009. A
Twitter account is operated under Fork Parker's name, which, has 10,000 followers. He is also credited on Devolver Digital's blog posts and press releases. Another game, ''Fork Parker's Crunch Out'' was developed by
Mega Cat Studios for the
Super Nintendo Entertainment System and released by Devolver Digital in February 2019, with all profits going to Take This, a non-profit organization for mental health in the gaming community.
Big Fancy Press Conferences Devolver Digital announced in May 2017 that it was to hold a
press conference at the
E3 2017 exhibition event. The conference deviated from common practice, as it was a pre-recorded satirical video, entitled the
Big Fancy Press Conference, of a supposed live show, hosted by Devolver Digital's supposed chief synergy officer Nina Struthers, played by actress Mahria Zook. It included several mock announcements, such as that of a new
microtransaction method where the customer could throw money at the screen to purchase items, and that of "Earliest Access", a parody on
early access in which players could
pre-order games that had yet to enter production. The video was directed by Don Thacker, the head of film production company Imagos Films. This show introduced on a new item called the "Lootboxcoin", a parody of both
cryptocurrency and
loot boxes, which was a plastic coin that had no actual value, but was made available for purchase from Devolver Digital's online store for a fluctuating price. The show contained several announcements for actual games, including
Devolver Bootleg, a collection of games parodying other games published by Devolver Digital. The music for the three conferences was composed by John Robert Matz; a
compilation album, titled
Devolver Digital Cinematic Universe: Phase 1 (Original Soundtrack), was released through label Materia Collective in June 2019. A second "Devolver Direct" was held on July 12, 2020. Alongside several game announcements (Both real and fake), Mock interviews with game characters and prominent industry figures, the Direct had frequent cutaways to the ongoing storyline established in past Devolver Directs: As characters try to save Nina who has been enslaved and transformed into a "Trans-interlocal Broadcast Conduit" from which she hosts the Directs against her will. The show culminates with the announcement of Devolverland Expo Simulator, a first person "Marketing Simulator" designed to replace the then cancelled
E3 expo of that year. During the
E3 2021 Digital expo, Devolver held another Livestream. Stepping back from the ongoing storyline, this stream instead focused on the employees of Devolver themselves as they announced the satirical "Devolver MaxPass+" Subscription service. A free "Monetization as a Service" that gave consumers access to purchase its games. Designed to poke fun at the rise of subscription services such as
Xbox Game Pass that year, the service did not provide any tangible benefit to users and couldn't actually be purchased. For the 2022
Summer Game Fest, Devolver hosted the "Devolver Digital Marketing Countdown to Marketing", hosted by "MechaSuda" (A
Max Headroom style video of
Goichi Suda played on a screen inside a mechanical robot suit). The stream begins with almost a full minute of Suda just slowly counting down in seconds, until he is interrupted by Nina. Five game trailers are then shown in total, while the characters panic about an impending "Video Game Singularity": Caused by the repeated mergers of various large-scale videogame companies over the course of the last year. The stream ends with MechaSuda making a wish on a Lootboxcoin, rewinding time back to the start of the conference, then self destructing. At the 2023 Summer Game Fest, Devolver Digital presented a showcase titled "Devolver Direct: The Return of Volvy," with creative direction by Joe Pelling, renowned for his creation of "
Don't Hug Me I'm Scared". Pelling took on the roles of writer and director for this 20-minute event, which was produced by Blink Ink. The showcase distinguished itself by combining mockumentary-style footage with the narrative of a live event, ultimately culminating in an unexpected turn of events where the presentation spiraled into chaos. This creative twist highlighted the announcement of Devolver's latest game trailers, featuring the resurgence of 'Volvy,' Devolver's nostalgic nod to classic 90s game mascots, akin to
Sonic and
Mario, through game sequences from developers such as Nomada,
No Brakes Games, Massive Monster Studios, and Dead Toast Entertainment. The presentation was recognized by
Vimeo, which awarded it as one of the "Best Branded Staff Picks of 2023". == Corporate affairs ==