Dialog TV signed an agreement with ESPN and Star Sports on 7 March 2006 and launched the channels on 24 March 2006. The Zee package (
Zee TV,
Zee Café,
Zee Cinema,
Zee Trendz,
Zee Sports,
Zee Muzic,
Zee Studio) was launched in January.
Al Jazeera English was launched on 19 April 2007, replacing the
SET channel. In March 2007, Dialog TV won exclusive rights to broadcast the
Cricket World Cup 2007 in Sri Lanka. Dialog TV's third transponder was launched in late April 2007. The third transponder is now available on Dialog TV for all subscribers and all except one of the new channels are launched. The
STAR package was launched on August 3, 2007.
STAR Cricket was added on August 7, 2007. In 2007, Sri Lanka's first uninterrupted 24-hour Sinhala movie channel, '
City Hitz was established. In 2008, Dialog TV launched ‘Channel C’, the first-ever 24-hour local music channel. A software upgrade was tested on 8 June, although it only updated to the June 1, 2006 software, which is included on all decoders sold from January 2007. The 2007 July update was made available on July 18, 2007. This update changed all logos and names on the software to "Dialog TV" from the previous "CBNsat". The software was automatically installed to decoders at 3.00 pm on July 18, 2007, and at 6.00 pm and 9.00 pm on the same day for those who missed the previous updates. If all automatic updates were missed, it is possible to update the software using the IRD Upgrade menu option on the decoder. By mid-2012, Dialog TV had introduced South India's pioneering Tamil channels, namely
Sun TV,
KTV and
Sun Music. By 18 February 2015, Dialog TV had decided to upgrade its MPEG-4 service by increasing its channel rate from 94 to 120. By 18 May 2015, Dialog TV had reached over 500,000 active subscribers. For that reason, Dialog TV gave 30 days free subscription to all channels to all Dialog TV subscribers. By 6 April Dialog TV added new Test Channels increasing the channel rate to 144. In 2018 Dialog introduced IPTV+ DTH service with a new enhanced Viu hub set top box. With this new IPTV service, users got access to VOD services and catch-up, and rewind feature. Then in 2020, They introduced the newly enhanced Viu hub 2.0 which is an Android TV box with dialog exclusive video library, SVOD and DTH+ IPTV live services. ==Criticism and controversy==