Early years Creed Meltzer and her husband Alan Meltzer made their fortune through CD One Stop before Alan purchased Grass Records in 1997. It was during that time when Alan was looking for an artist Meltzer heard Creed's first album
My Own Prison and decided almost immediately that she wanted to sign them to the label. She later said that she heard "an arena band". Within the same week, Meltzer, together with Wind-up president Steve Lerner, and CEO Alan Meltzer flew to Tallahassee to see Creed perform live and decide for certain whether to offer them a contract. "Seeing the energy in the room when
Scott Stapp stepped up to the mic, and hearing his powerful voice fill the room, alongside Mark Tremonti’s now legendary guitar riffs and that big
Creed anthemic rock sound, was all I needed," she told
HitQuarters. when producer Pete Matthews played their demos. It was when she heard "My Immortal" that she became interested in signing the band, saying she "knew it was a hit". She told HitQuarters that, although they already exhibited huge talent, they were still young and needed to be developed, and "given the time and opportunity they could deliver a breakthrough sound. ==References==