In the 1980s, after watching a salvage operation, Bob Rosenzweig started the reproduction and selling of his faux-antique bulbs. These bulbs maintain the same "exposed" look to further preserve the vintage reproduction style, and often employ the "ST" long-pear bulb shape for the same reason. LED bulbs, including LED
retro types, are much more energy-efficient than any incandescent lighting. A 2010 article in
The New York Times noted that some restaurants were hanging hundreds of Edison light bulbs from their ceilings, stating: "Whether in hip hangouts tapping into the popular Victorian industrial look or elegant rooms seeking to warm up their atmosphere, the bulb has become a staple for restaurant designers, in part because it emulates candlelight and flatters both dinner and diner." Within several years, the aesthetic spread globally. By August 2016, design reporter
Kyle Chayka bemoaned in
The Verge that every new cafe around the world was beginning to look the same no matter whether a person was "in
Odessa,
Beijing,
Los Angeles, or
Seoul: the same raw wood tables, exposed brick, and hanging Edison bulbs".
Quartz would later trace the popularization of these looks to
Brooklyn, New York. ==References==