Berg was born and raised in
Puyallup, Washington. He was a quarterback at Stanford University where he helped win their first victory over
Notre Dame University in 1963. Berg started promoting sports while attending law school at the
University of Washington and working for the
Seattle Chamber of Commerce. He helped the city of Seattle with its NBA expansion and getting
SuperSonics to move there. He became the team’s director of marketing. He was the first general manager for the
San Jose Earthquakes, and is said to have come up with the name Earthquakes. He also worked for and promoted
Dallas Tornado of the NASL and the
Los Angeles Express of the
United States Football League. General Manager of the San Francisco FOG (MISL) 1980-81. He coined the term "49er Faithful" for the 49er's fans. == Personal life ==