MarketDig Inn
Company Profile

Dig Inn

Dig Inn is an American chain of locally farm sourced restaurants, founded in 2011 by Adam Eskin in New York City.

History
The company received $21.5 million in early funding rounds, then $30 million in Series D funding. The main investors were Monogram Capital Partners, and Bill Allen (former CEO of OSI Restaurant Partners). In January 2019, the company introduced a new delivery concept called Room Service available in some parts of downtown Manhattan. It also had plans to open its first full-service, sit-down restaurant concept in New York's West Village. The company opened its first Philadelphia location in 2019. In July 2019, the company officially dropped the “Inn” in its branding and rebranded as Dig, in part to reflect ambitions beyond just restaurants. Under the “Dig” name, the company continued its expansion. However, in June 2025, Dig announced it was reverting to its original Dig Inn name, citing customer feedback and brand identity. The rebrand back to “Dig Inn” is being phased in alongside menu throwbacks and nostalgic branding elements. == Reception ==
Reception
Dig Inn positions itself in the niche between fast casual and health-conscious dining. It is often compared to fast-casual bowl or salad chains (e.g. Chipotle-style ordering lines) with a stronger focus on sustainability and locally sourced produce as well as "scratch cooking". Dig was named the best fast casual restaurant of 2017 by Boston magazine. Dig Inn was named Fast Company's 2025 Top 100 Innovative Companies. == References ==
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