Digitas was originally founded as Eastern Exclusive by Michael Bronner in 1980. It later became Bronner Slosberg Humphrey Inc. (BSH). In 1995, the company launched a subsidiary called Strategic Interactive Group, which merged with BSH to form Bronner.com in 1999. Shortly thereafter, the company was renamed Digitas. In December 2006, Digitas was acquired by Publicis Groupe for approximately $1.3 billion in an all-cash transaction. In 2018, DigitasLBi underwent a global rebrand, dropping "LBi" from its name. In 2018, Publicis Groupe launched the Digitas brand in
Thailand, following earlier expansions in
Kuala Lumpur and
Shanghai. The agency was also introduced to the Middle East. == Leadership ==