The controversial label originated among predominantly male critics in the early 2000s to categorize such young, female writers as
Ayu Utami,
Dewi Lestari,
Fira Basuki and
Djenar Maesa Ayu. There's always a tendency to categorize literary work, and is one such category ... The media came up with [the name] because we weren't the typical writers who used to lead the local literary scene. Beyond that, I don't know the meaning or significance of . —Ayu Utami Feminist writer
Julia Suryakusuma notes that reception of the label has been mixed. Those against the label argue that it demeans women, as if it "implies the authors are secondary and unintellectual, producing inferior works popular only because of looks and sensuality". Despite the controversy, the label has resulted in publicity and focused attention on the writers' style, word use and subject matter. Suryakusuma writes that "they cross sectors of class, ethnicity and religion, do not bear the psychological, political and ideological burdens of the New Order and explore daring sexual themestaboo-breaking even." The label has met with criticism from the writers themselves.
Djenar Maesa Ayu, known for works such as
Jangan Main-main Dengan Kelaminmu and
Mereka Bilang, Saya Monyet!, considers the categorization "a kind of sexual harassment of her work". Mariana Amiruddin, manager of the women's magazine
Jurnal Perempuan, argues that the label categorizes women based on their bodies, and as such does not consider their work as serious as that of male authors. ==History==