Market›Discover Wisconsin
Company Profile

Discover Wisconsin

Discover Wisconsin is a weekly, non-fictional, television program which encourages tourism in the U.S. state of Wisconsin. It features profiles of cities, events, and tourist attractions throughout the state. The program is written, directed, and produced in Madison, Wisconsin, and is billed as the longest running tourism TV show in the United States.

History
Wisconsin fisherman Dick Rose and future Wisconsin governor, Tommy Thompson, came up with the idea for a show in 1986 to promote tourism to Wisconsin. Discover Wisconsin Television (DW-TV) began in 1987, initially airing on one affiliate in Wausau. The show began as a private partnership with Thompson's administration, DW-TV is regularly viewed on cable stations throughout the U.S. including markets in Illinois, Michigan, Minnesota, Iowa, Indiana, North Dakota, and South Dakota. ==Radio==
Radio
A companion radio program called Discover Wisconsin Radio began in 1993. It is broadcast on over 40 stations in Wisconsin and surrounding states. The program runs Monday to Friday every week on its affiliate stations. ==References==
Source: Wikipedia ↗
tickerdossier.comtickerdossier.substack.com