Global distribution systems in the travel industry originated from a traditional
intermediary legacy business model that existed to inter-operate between airline vendors and travel agents. During the early days of computerized reservations systems flight ticket reservations were not possible without a GDS. As time progressed, many airline vendors (including budget and mainstream operators) have now adopted a strategy of
disintermediation i.e 'direct selling' to their wholesale and retail customers (passengers). They invested heavily in their own reservations and direct-distribution channels and partner systems. This helps to minimize direct dependency on GDS systems to meet sales and revenue targets and allows for a more dynamic response to market needs. These technology advancements in this space facilitate an easier way to cross-sell to partner airlines and via travel agents, eliminating the dependency on a dedicated global GDS federating between systems. Also, multiple
price comparison websites eliminate the need of dedicated GDS for point-in-time prices and inventory for both travel agents and end-customers. Hence some experts argue that these changes in business models might have led to the complete phasing out of GDS in the Airline space by the year 2020. On the other hand, some travel professional experts demonstrate that GDS still continue to offer the flexibility and bulk buying capacities for
airline consolidators to reach travel agents that individual airline systems are not able to provide customer segments with wider choices. Their argument is, individual airline distribution systems are not designed to interoperate with competitors systems.
Lufthansa Group announced in June 2015 that it was imposing an additional charge of €16 when booking through an external global distribution system rather than their own systems. They stated their choice was based upon that the costs of using external systems was several times higher than their own. Several other airlines including
Air France–KLM and
Emirates also stated that they are following the development. However, hotels and
car rental industry continue to benefit from GDS, especially last-minute inventory disposal using GDS to bring additional operational revenue. GDS here is useful to facilitate global reach using existing network and low marginal costs when compared to online air travel bookings. Some GDS companies are also in the process of investing and establishing significant offshore capability in a move to reduce costs and improve their profit margins to serve their customer directly accommodating changing business models. == See also==