MarketDixons Retail
Company Profile

Dixons Retail

Dixons Retail plc was one of the largest consumer electronics retailers in Europe, which merged with Carphone Warehouse in 2014 to create Dixons Carphone, which was renamed Currys plc in 2021. In the United Kingdom, the company operated Currys, Currys Digital, PC World, Dixons Travel and its service brand Knowhow.

History
in 2000 Early years Dixons was founded as a photographic studio by Charles Kalms and Michael Mindel in High Street in Southend under the name of Dixons Studios Limited, a company registered in October 1937 with a share capital of £100. The name Dixons, selected randomly from the telephone directory, was sufficiently short to fit above the small shop front. Dixons was first listed on the London Stock Exchange in 1962, changing its name at that time to Dixons Photographic Limited. It bought out competitors Ascotts in 1962, and Bennetts in 1964. In 1972, Dixons bought another competitor, Wallace Heaton, and in 1974, it opened its Stevenage distribution centre. In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon, Lakeside Shopping Centre, Brentford and Staples Corner. Later that year, the company sold VTG's mail order division, Dixons US Holdings Inc and Supasnaps. 2000s In October 2002, Dixons bought UniEuro, an Italian-based electrical retailer, and Genesis Communications, a mobile phone service provider. The company opened its first Electro World store in Hungary in February 2002. In October 2005, Dixons Group plc changed its name to DSG International plc. Further potential expansion came in April 2005, when DSGi bought an interest in Eldorado Group, the largest electrical retailer in Russia and Ukraine, with an option to buy the rest by 2011 for US$1.9 billion (about £1 billion GBP). This option was not pursued, DSGi withdrawing their interest in April 2007. In May 2006, DSGi was awarded the Queen's Award for Enterprise. In January 2008, DSGi announced that it would stop selling analogue televisions and only sell integrated digital televisions, in an effort to get consumers ready for the digital switchover. In May 2008, DSGi announced that it would close 77 of its 177 Currys.digital shops in the United Kingdom, as their building leases expired over the following five years. 2010s In May 2010, the company secured almost exclusive rights to sell the Apple iPad. In June 2010, DSGi changed its name to Dixons Retail plc. Merger with Carphone Warehouse In May 2014, Dixons announced a merger, that soon came to pass, with Carphone Warehouse; the combined company would have market capitalisation of around £3.8 billion. Dixons thus became a wholly owned subsidiary of Dixons Carphone Holdings Limited, and was renamed to Dixons Retail Group plc. Sebastian James, who had been Dixons CEO since 2012, was appointed as CEO of Dixons Carphone. ==Operations==
Operations
As of 2014, Dixons had 530 outlets in the United Kingdom and Ireland, and 322 in northern Europe. The company is structured according to the international locations of its businesses and brands, as detailed below: United Kingdom and Ireland Brands comprise (40% of sales, largest market share in United Kingdom and Ireland): • Currys / PC World – specialises in home electronics and household appliances. • Team KnowHow – a provider of after-sales product support and cover. • Dixons Travel – a retailer operating in the main airports in the United Kingdom and Dublin International Airport in the Republic of Ireland. • DSGi Business – a specialist provider of IT solutions to business and the public sector. Northern Europe , Czech Republic Brands comprise (32% of sales, largest market share in Nordic countries and Czech Republic): Southern Europe Brands comprise (13% of sales, largest market share in Greece): • Κωτσόβολος ("Kotsovolos") – sells home electronics in Greece. ==Product brands==
Product brands
Dixons Retail used a number of own brand names for products sold in its stores. The following were still in use as of 2013: • Essentials – Includes Currys Essentials and PC World Essentials. • Logik – Registered as a trademark since 1989. Intended for everyday use with an "emphasis on reliability and efficiency" and "a better value alternative to the major name brands without compromising on performance." • AdventMiranda – Originally the name of a Japanese company, Dixons acquired the brand in 1981, and used it on cameras and photographic kit. As of 2011, Dixons still owned rights to the name, but no longer used it and planned to sell it off. Dixons announced its intention to sell the brand off in May 2011. The brand was retired in 2010 as part of the company's rationalisation of own labels. • Carlton – was used by Currys for own brand white goods. brand ==Former businesses==
Former businesses
Businesses formerly owned by or associated with Dixons include: • Mastercare Commercial Services, a business operating from a call centre offering IT services to IT businesses, which has since been rebranded as Knowhow. • Freeserve, an internet service provider, which was purchased by France Télécom and rebranded as Wanadoo in December 2000 (eventually rebranded/merged into Orange). • The Link, a mobile phone retailer based in the United Kingdom, sold to O2 in June 2006. • Freetalk, a VoIP business, whose customers were transferred to Vonage, a VoIP company based in the United States, in August 2006. • Pixmania, a French-based online retailer, which was acquired by Dixons Retail in April 2006, and sold in September 2013. • @Jakarta, a computer games store, which was sold to Gameplay.com in August 2000. ==Financial results==
Financial results
The following table shows the company's financial results: ==See also==
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