MarketDjarum
Company Profile

Djarum

PT Djarum is an Indonesian cigarette manufacturer and conglomerate based in Kudus, Central Java. It produces dozens of domestic and international brands, mainly kretek. Djarum Black, Super, and L.A. Lights are among the most popular products of Djarum. Under its direct parent, PT Dwimuria Investama Andalan, it has non-cigarette business lines in technology, banking, and food.

History
In 1951, Oei Wie Gwan, an Indonesian businessman who immigrated from China in 1920, acquired NV Murup, a nearly defunct cigarette company in Kudus, Central Java. NV Murup's most popular brand of cigarettes was called Djarum Gramofon (); Gwan shortened the name to Djarum (needle). The company nearly collapsed in 1963 when its factory was destroyed in a fire around the time of Oei's death. Oei's sons Budi and Bambang Hartono took over the company and began the process of rebuilding it. In 2016, Djarum and several other tobacco companies in Indonesia were implicated by Human Rights Watch for the use of child labor without hand protection. Through its expansion into various other non-cigarette sectors, including food, drink, banking, garments, and technology, in the 1980s and 1990s Djarum became one of the top five largest conglomerates within Indonesia. By 2010, Djarum Group was the largest conglomerate in Indonesia. In 2004, Djarum acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project. The Djarum badminton club, PB Djarum, was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia. Djarum's kreteks enjoyed a high level of popularity among smokers in the United States during the clove cigarette fad of the 1980s. Since 2009, most flavoured cigarettes in the United States have been banned following the passing of the Family Smoking Prevention and Tobacco Control Act. To circumvent the ban, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in a black paper. They are packaged in boxes of 20. ==Non-cigarette business lines==
Involvement in sports
PB Djarum (badminton club funded by Djarum Foundation) • Sponsorship of Indonesian top league: • 20052007 as Liga Djarum Indonesia20082011 as Djarum Indonesia Super LeagueComo (football club) via SENT Entertainment • Garuda Select (football talent development acceleration program) • Djarum Superchallenge Super Prix (local motorsport race in Indonesia) • Djarum 76 Trial Game (trial motorsport competition in Indonesia) ==Products==
Products
File:Djarum Vanilla.jpg|Djarum Vanilla File:Djarum Cherry.jpg|Djarum Cherry File:Djarum Menthol.jpg|Djarum Menthol ==References==
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