The company is known for promoting its flat hierarchical structures and high level of social commitment.
Götz Werner has asserted that the well-being of employees is more important than the company's returns. In 2002, 28 years after the company's founding, the first independent
works councils were introduced within the group in Germany. Some employees in two distribution centers had taken the initiative and established co-determination structures. Management then decided to establish works councils in all branches. One works council member called this a "clever move" by dm management, as they had targeted selected employees at the time and thereby deliberately sidelined employees who were critical of management., Croatia == Locations ==