Searls' journalism career began in 1971, when he worked as an editor and photographer for
Wayne Today in New Jersey. A longtime advocate for
open-source software, he has been involved with the
Linux Journal since it began publishing in 1994. He became a contributing editor in 1996, senior editor in 1999, and editor-in-chief in 2018. His column "Linux for Suits" ran until 2007, and was followed by "
EOF" inside each issue's back cover. His work with
Linux Journal, and as an advocate of
free software and
open-source, earned him a
Google-O'Reilly Open Source Award for Best Communicator in 2005. His byline has also appeared in many other publications, including
OMNI,
Wired,
PC Magazine,
The Standard,
The Sun Magazine,
Upside,
Release 1.0 and
The Globe and Mail. In early 1999 Searls joined
Christopher Locke,
David Weinberger and Rick Levine in writing
The Cluetrain Manifesto, an iconoclastic website that was followed in January 2000 by the book with the same title. The book was published in nine languages. A 10th Anniversary edition came out in June 2009. Among Searls' contributions to the Manifesto was its first thesis, "Markets are conversations"—also the title of the
Cluetrain chapter he co-wrote with David Weinberger. Weinberger and Searls co-wrote "World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else". Searls has also been a blogger since October 1999, when he started blogging with help from his friend
Dave Winer. In an Online Journalism Review article,
J.D. Lasica calls Searls "one of the deep thinkers in the blog movement." In
The World Is Flat, Thomas L. Friedman calls Searls "one of the most respected technology writers in America." Searls' two academic fellowships both began in 2006. At the
Berkman Center for Internet & Society he leads ProjectVRM, which guides independent software development communities working on
Vendor Relationship Management (VRM). The purpose of VRM is to equip individuals with tools that provide both independence from vendor "lock-in" and better means for engaging with vendors. VRM tools and methods also help individuals engage with government and other non-commercial organizations. At the
Center for Information Technology and Society (CITS) at the
University of California, Santa Barbara, Searls is studying both the nature of infrastructure and of the Internet as a form of infrastructure. In April 2012, his book
The Intention Economy: When Customers Take Charge was published. Searls coined the term in an article for
Linux Journal. He wrote: "The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them." In September 2018, Searls spoke at
TedX Santa Barbara, giving a talk titled "The Story isn't the Whole Story: Journalism in the digital age is challenged by a business model of automated advertising that creates widespread distrust. Truth is getting lost in the process. What can we do about that?" ==Background==