Vine In June 2012, Hofmann co-founded Vine, which was a 6-second video service with
Rus Yusupov and
Colin Kroll.
Twitter acquired the app in 2012 for $30 million and the app was shut down by Twitter in 2016. During the shutdown process, Hofmann went public with his disagreement on how Vine was handled.
Peach In January 2016, Hofmann introduced
Peach at the
Consumer Electronics Show in
Las Vegas. The app received major media attention until Hofmann began to focus less on the app and more on other projects. In February 2019, Peach began looking for a benefactor to support upkeep and server costs of Peach. As of February 2024, Peach's
domain registration for their website
home page (peach.cool) expired and was
hijacked by another buyer. This buyer posted an announcement on the peach.cool website falsely claiming to have acquired Peach. As of 2025, the app is no longer available on iOS or Android
app stores.
Byte Byte (formerly dubbed
v2) was a 16-second looping video app. The app's purpose was to be the successor app to Vine after its original shutdown. Hofmann was public with his disagreement on how Vine was handled. The app was released for iOS and Android on January 24, 2020. It was later sold to Clash, another short-form video app, a year later. Both apps thus merged into a single app called Clash, which was then later renamed to Huddles. It was discontinued on May 3, 2023. == Personal life ==