Arnault started his career in the advertising department of
Louis Vuitton. In 2005, he was nominated to the board of directors and became director of communications in 2007. Arnault created the "Core Values" campaign in 2012 featuring political figures (
Mikhail Gorbachev), professional athletes (
Muhammad Ali,
Zinedine Zidane) and celebrities (
Sean Connery,
Francis Ford Coppola,
Keith Richards). In 2008, Arnault was nominated to the editorial independence committee of
Les Echos, a major French daily journal and in 2009 he made the Young Global Leader Honourees list. In 2011, Arnault launched
LVMH "Special Days", the aim of which is to communicate about the expertise of the group. In 2013 he repeated the initiative and doubled the number of workshops open to the public, bringing the total to 42. The objective was to showcase the fact that the technical know-how was continually being passed on from skilled craftsmen onto the next talented generation.
Berluti, 2011–2023 From 2011 to 2023, Arnault was the CEO of
Berluti and worked to develop this LVMH brand through the opening of shops in California, Dubai and New York City. He hired the designer
Alessandro Sartori in order to expand from being a colourful shoemaker household to a full-on
menswear luxury brand name. Antoine Arnault has invested €100 million in developing the brand and its colourful footwear and classic modern fit clothes. Under his guidance, in three years Berluti's business has grown from around $45 million to approximately $130 million a year in sales. In 2013, he became chair of
Loro Piana, global leader in high-end
cashmere and other fabrics, following the acquisition of the brand by LVMH. Arnault gave several speeches on the subject of the luxury industry and its future. During the
Condé Nast International Luxury Conference in 2015, he highlighted consumers' use of digital tools in daily life that encourages luxury brands to reach consumers through such technologies. But he stated that the luxury industry specific features lie in non-obsolescence and giving physical experience, as he underlined during his speech at
Stanford University in 2004.
Christian Dior SE, 2022–present In December 2022, Arnault was named chief executive of family holding company Christian Dior SE, replacing Sidney Toledano. ==Other activities==