Crawley was previously the manager of
Kanye West, and an executive at Kanye West's
G.O.O.D. Music label. In 2011, Crawley founded streetwear and sports apparel brand Just Don. He also owned luxury clothing store chain RSVP Gallery with
Virgil Abloh. Crawley first collaborated with
Jordan in January 2015, redesigning the
Jordan 2 with a blue quilted design. In May 2017, he created a Jordan 2 in Arctic Orange exclusively for women, children, and babies with the theme "Family First". He eventually released a men's shoe as well. In 2018, Crawley collaborated with
LVMH's
Rémy Martin brand with "Just Rémy - The Rémy Martin 1738 Limited Edition". Crawley is known for his designing of NBA, NHL and MLS hats, popular among celebrities such as
Jay-Z. In February 2022, Crawley was named Creative Strategy and Design Advisor for the
Chicago Bulls. In 2023, Crawley was appointed Creative Director of
Mitchell & Ness. Crawley has been mentioned in multiple Kanye West songs, including "
Erase Me" (
Kid Cudi), "
Keep My Spirit Alive", "
I Am A God" and "
Facts". == Personal life ==