The first episode received overnight ratings of 1.93 million viewers, a 15% audience share. Although hot weather was given as a possible reason for the low ratings, it was reported that many viewers were unimpressed with the show, assuming it was a one-off to tie in with Easter (since the tagline used to promote the show was "this year, the
Easter Bunny has competition"), and were surprised to learn that more episodes were scheduled to be broadcast. Justin Mason, critic for ATV, said, "I don't think I've quite seen anything like ''Don't Scare the Hare''. I was wondering who on earth dreamt up the idea... it looked like a cheap, children's quiz-show that would be better placed on
CBeebies than prime-time BBC One."
Jim Shelley of the
Daily Mirror was equally as critical, summing up his review as follows: "The idiots playing might have enjoyed themselves but even toddlers would have found the games dull and Jason creepy." A review in
The Stage observed: "The actual games are pretty feeble and uninspired, leaving the poor hare and his robotic novelty value to carry the show. Unfortunately, the hare is far from impressive either.
Doctor Who's tin dog
K9 managed more personality and manoeuvrability, and he was operating within the confines of seventies technology."
Digital Spy's Alex Fletcher noted: "Not since the days of
Mr Blobby and
Ice Warriors have weekends been filled with such peculiar antics." The second episode, aired on 30 April, achieved an audience of 1.39m (10.5%). By the fourth episode, the viewing audience had declined to 900,000 viewers (a 5.9% audience share). Because the show was so poorly received, BBC One decided to reschedule it to an earlier timeslot, beginning on 14 May. ''Don't Scare the Hare
was moved from 17:25 to 16:40, On the previous day, 13 May, the BBC had announced that the series would be cancelled after only three episodes had been aired. Speaking about the programme on an edition of BBC Breakfast'', the BBC's entertainment controller Mark Linsey said: "Obviously
Hare is not going well. It was a huge risk we took – it’s co-hosted by an animatronic hare – and while it’s proved successful with children, we were hoping there would be enough knowingness within the show to draw in the adults. There wasn’t enough of that, which is where it fell down." The final 3 episodes which hadn't aired were rescheduled for October. ==References==