Prior to the 1988 release of the "Don't You Know What the Night Can Do?" single, the song was used in a national TV commercial for
Michelob. Though some critics at the time condemned Winwood for "writing songs for business interests" (i.e., "
selling out"), {{cite web {{cite book Winwood denied that the song had been written for the commercial. In the 27 August issue of
Billboard, Winwood's manager, Ron Weisner, said that Winwood granted Michelob use of the song to obtain tour sponsorship. In the 1 December issue of
Rolling Stone, Weisner reiterated that the song was written before the deal with Michelob was struck. In a 1990 biography, Winwood explained: "When [the album] was finished, but before it came out, [Michelob] took the song they wanted, and very quickly shot the commercial. So what happened was the commercial came out before the album. Then the LP was released and the first single which was '
Roll With It'. Six weeks later the second single was due to be released which was the song they used for the commercial. They started putting the commercial on the TV
before the single was out. It looked like I had written a beer jingle!" ==Release and commercial reception==