Vultaggio and his business partner John Ferolito started a beer distribution company in the 1980's. The company's Midnight Dragon malt liquor stirred up controversy for its racy advertisements. In the early 90's, Vultaggio's Crazy Hourse malt liquor, named after the
Sioux warrior
Crazy Horse was banned in many states after protests and lawsuits from various
Native American groups. Vultaggio made the move into ready-to-drink tea industry during that time, and in 1992, co-founded the
Arizona Beverage Company with
John Ferolito from a warehouse in
Brooklyn. In 2015, following a lengthy and bitter legal battle, he bought out Ferolito for about $1 billion. == Personal life ==