Dongfeng Motor Co., Ltd. (DFL) was formally established on 9 June 2003 and began operations on 1 July 2003. In September 2010, DFL unveiled a new automobile marque,
Venucia (), to sell vehicles tailored specifically for second- and third-tier Chinese cities in the poorer interior of the country. In 2011, a roadmap for additional investment in Dongfeng Motor Co., Ltd. by its Japanese and Chinese parents was drawn up as part of a plan to boost annual sales from around 1.3 million vehicles in 2010 to over 2.3 million by 2015. In April 2012, it was announced that Dongfeng Motor Co., Ltd. would begin manufacturing models from the range of Nissan's luxury marque,
Infiniti, beginning in 2014. In 2017, the majority stake of Zhengzhou Nissan was acquired from the listed subsidiaries
Dongfeng Automobile Company for .
Production bases and facilities As of 2006, the company reportedly had factories in Hubei, Guangdong, the Guangxi Zhuang Autonomous Region, the Xinjiang Uygur Autonomous Region, and Zhejiang. The Dalian location may be the same site that was in the planning stages as of 2012 and slated to produce Nissan-branded automobiles. A corporate campus and design center in Huadu, Guangzhou, was announced in 2017. In 2018, Dongfeng Motor's overall sales volume reached 1.547 million vehicles, a year-on-year increase of 3.9%. In November 2024, Dongfeng Nissan and
Huawei signed a strategic cooperation agreement. The two parties will build a new car's intelligent cockpit system based on the HI model, making Dongfeng Nissan the first Sino-foreign joint venture automaker to cooperate with Huawei. == Leadership ==