Soueast

Before 2024 Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co. In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets. As of early 2011, Soueast had an annual production capacity of around 180,000 units, which rose to 300,000 with the completion of construction that may have finished by early 2012. Soueast Motor reached its sales peak in 2017, selling 150,000 units that year. In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation. The company was acquired by Chery in 2024 and is currently producing Jetour vehicles. Present On April 29, 2024, Soueast Motor held a Global Investment Promotion Conference in Fuzhou, Fujian, showcasing its upcoming product lineup and announcing the restart of its global operations. On September 28, 2024, the new Soueast Motor made its global debut in Tashkent, Uzbekistan, unveiling two new models: the S09 and S07. In January 2025, Soueast unveiled the new brand concept in three countries - Kuwait, UAE and Qatar - and unveiled its third SUV, the S06. ==Products==

Current models • Soueast S05 (2025–present), Subcompact SUV • Soueast S06 (2025–present), compact SUV, rebadged Jetour Dashing • Soueast S07 (2024–present), mid-size SUV, rebadged Jetour X70 Plus • Soueast S08 (upcoming), mid-size SUV, rebadged Jetour X70L • Soueast S09 (2024–present), mid-size SUV, rebadged Jetour Shanhai L9 File:2024 Soueast S07 grey front.jpg|Soueast S07 File:2024 Soueast S09 grey front.jpg|Soueast S09 Discontinued models • Soueast Veryca microvan (2008–2011) • Soueast C1 Xiwang microvan (2011–2020) • Soueast Delica minibus (1996–2013) • Soueast Freeca (2001–2007) • Soueast Sovereign (2004–2007) • Soueast Lioncel (2003–2005) • Soueast V3 Lingyue sedan (2008–2019) • Soueast V5 Lingzhi sedan (2012–2020) • Soueast V6 Lingshi hatchback (2013–2020) • Soueast A5 Yiwu (2019–2023) • Soueast DX3 (2016–2023) • Soueast DX5 (2019–2023) • Soueast DX7 Bolang SUV (2015–2023) • Soueast DX8 (2018–2023) • Soueast DX9 (2020) • SEM Delica / Soueast EV500, rebadged King Long Kairui (2018–2023) File:Soueast Veryca China 2012-04-28.JPG|Soueast Veryca File:Soueast C1 Xiwang 01 China 2017-03-30.jpg|Soueast C1 Xiwang File:SOUEAST DELICA (15).jpg|Soueast Delica File:2005 Soueast Freeca (facelift, front).jpg|Soueast Freeca File:Soueast Soveran China 2012-07-21.jpg|Soueast Sovereign File:Meter Taxi in Vientiane 01.jpg|Soueast Lioncel File:Soueast V3 Lingyue Facelift IV Sanming 01 2022-08-07.jpg|Soueast V3 File:Soueast V5 Lingzhi Plus 003.jpg|Soueast V5 File:Soueast V6 Lingshi front.jpg|Soueast V6 File:Soueast V Cross China 2015-04-13.jpg|Soueast V6 Cross File:Soueast A5 Yiwu 01 China 2019-03-20.jpg|Soueast A5 File:Soueast DX3 Sanming 01 2022-08-19.jpg|Soueast DX3 File:Soueast DX5 IMG001.jpg|Soueast DX5 File:Soueast DX7 Xingyue 001.jpg|Soueast DX7 File:Soueast DX8S 01 China 2023-04-06.jpg|Soueast DX8S Mitsubishi-badged (before 2021) Soueast produces the following models under the Mitsubishi marque: • Lancer • Lancer EX • Lancer Fortis • Galant • Zinger File:MITSUBISHI LANCER (CHINA) (cropped).jpg|A Mitsubishi Lancer produced by Soueast File:Mitsubishi Lancer EX 01 China 2012-04-28.JPG|A Mitsubishi Lancer EX produced by Soueast File:Mitsubishi Lancer Fortis China 2014-04-16.jpg|A Mitsubishi Lancer Fortis produced by Soueast File:MITSUBISHI GALANT NINTH GENERATION (CHINA) (2) (cropped).jpg|A Mitsubishi Galant produced by Soueast File:MITSUBISHI ZINGER.jpg|A Mitsubishi Zinger produced by Soueast Dodge marque • Dodge Caravan File:Dodge Grand Caravan RS CN Sanming 01 2022-07-08.jpg|Dodge Caravan ==Operations==

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province. As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase. which may reflect this additional capacity coming online. Currently, Soueast Motor operates three major production bases in China located in Wuhu, Kaifeng, and Fuzhou. Globally, the company has established 10 KD factories across regions including the Middle East, Southeast Asia, Central Asia, and Africa. In 2024, Soueast Motors announced its presence in 18 countries and regions worldwide, with a sales network of 124 established outlets. The company plans to establish directly-operated subsidiaries in seven additional countries and regions by 2025, including Saudi Arabia, Mexico, Malaysia, and Uzbekistan. ==Sales==

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand). == Notes ==