Herbert Doyle bought a business from Olby (Ironmongers) Ltd at 12, Upper High Street,
Epsom,
Surrey. Doyle was told the business was ‘all over the counter’. In reality, half the shop's business came
via their travelling sales representative, and Doyle sustained heavy losses. The judge awarded £1500 in deceit, based on two and a half times the cost of employing a part-time rep at £600 p.a., as equivalent to the cost of making good the representation or the reduction in the value of the goodwill. Doyle appealed. ==Judgment==