RuPaul's DragCon LA

RuPaul's DragCon LA is an annual expo of drag culture held in Los Angeles billed as a "convention that celebrates 'the art of drag, queer culture and self-expression for all'", which debuted in 2015. Its sister event is RuPaul's DragCon NYC started in 2017, and is considered the "world's largest celebration of drag culture." The event is an outgrowth of the internationally successful RuPaul's Drag Race, which generated Drag Race Thailand, RuPaul's Drag Race UK, RuPaul's Drag Race All Stars, and Chile's The Switch Drag Race. RuPaul's Drag Race and the DragCons come from World of Wonder Entertainment (WOW), a production company based in Los Angeles.

History

In 2020, and due to the worldwide COVID-19 pandemic, social distancing and stay-at-home orders—starting in March throughout California—resulted in large events being cancelled, postponed, or like the "reborn" RuPaul's Digital DragCon 2020, going online. The two-day event was hosted by RuPaul with guests including Jackie Cox, Love Connie, Karen from Finance, Varla Jean Merman, "Friday" singer Rebecca Black, and Tony Hale from Veep. The convention featured "performances, panels, merchandise" and be streamed for free on World of Wonder's YouTube channel. == Beauty influencers ==

Beauty influencers

According to World of Wonder (WOW) co-founder Fenton Bailey, "RuPaul was the first drag queen associated with beauty (products), with MAC Cosmetics in the 1990s." Glossy notes that of "beauty festivals" DragCon is one of few with "ultra-engaged audiences." In 2015, the first year of DragCon LA, there were eight beauty companies presented. DragCon "has seen 615% year-over-year growth in beauty vendors and sponsors"; with "more than $8.2 million in on-site sales in 2018, and 93% of attendees purchased merchandise valued at $200 or more." == Interacting with drag queens ==

Interacting with drag queens

Ginger Minj, when asked the value in meeting fans personally, said it helps humanize the drag queen they've only seen on the screen, and "helps them realize that this is a serious job for us, not just fun and games on TV". She notes that the queens have a job because of the fans so she cultivates positive relationships with them. == References ==

Source: Wikipedia ↗

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