MarketDry January
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Dry January

The Dry January challenge is a campaign developed and delivered by UK charity Alcohol Change UK where people sign up to abstain from alcohol for the month of January. The term "Dry January" is a registered trademark with Alcohol Change UK and was first registered in 2014.

International partners
The Dry January challenge has official partners in Switzerland, Germany, Norway, Iceland, France, South Tyrol, the Netherlands and the US. • Dry January France launched in 2020, by Federation Addiction. • Dry January Switzerland was launched in 2021 by a broad coalition of non-profit organisations, including public innovation platform staatslabor, Blaues Kreuz Schweiz and GREA. • Dry January Norway and Iceland was launched in 2022 by a partnership of organisations IOGT, Juvente, and Edru. Blå Kors Norge will deliver the campaign from 2025. • Dry January Germany launched in 2023 with Blaues Kreuz Deutschland and Blaues Kreuz Schweiz. • Dry January USA launched in 2023 with Meharry Medical College as the official sub-license holder. • Dry January South Tyrol (Italy) launched in 2024 with Forum Prävention. • In the Netherlands Dry January is a part of the "IkPas" ("i pass") campaign, an initiative of the Trimbos Institute, Windesheim University of Applied Sciences and the local departments of the Municipal Health Service. == Other countries ==
Other countries
France In France, the Dry January campaign has been running since 2020. United States A Morning Consult poll conducted January 4–5, 2021, with 2,200 US adults found that 13 percent of American respondents were participating in "Dry January". This compared with 11% in previous years. Of participants, 79 percent attributed the decision to being healthier while 72 percent were trying to drink less alcohol in general; 63 percent said they wanted to "reset" their drinking, and 49 percent said they were drinking too much during the COVID-19 pandemic. In 2022, 35% of adult drinkers decided to become abstinent at the start of the New Year. Some believed that they would go back to their old drinking habits right after Dry January, but studies have shown that the month of abstinence can have a lasting impact for months down the road. Dry January USA was launched in January 2022, when James E.K. Hildreth, president and CEO of the college, signed a 5-year initial agreement with Alcohol Change UK. The program is based at Meharry Medical College in Nashville, Tennessee. ==Cautions==
Cautions
For participants with a dependency on alcohol, Dry January may lead to symptoms of alcohol withdrawal syndrome if they start out abstaining completely. For such people, experts advise consultation with a health professional before participating in this exercise. ==See also==
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