At a press conference on September 12, 2013 in Charlotte, North Carolina, John Force announced the hiring of JMI, Octagon, and Rogers & Cowan Marketing and Entertainment Companies to help rebrand John Force Racing after losing
Castrol and Ford as sponsors after the 2014 NHRA Season. Part of the rebranding effort will include a revival of
Driving Force, though under a different name, and focusing more on Courtney and Brittany than the previous iteration of the show. ==References==